Aldi insider sets record straight on the correct way to pronounce the shop’s name

An Aldi insider has addressed some of the myths surrounding the popular supermarket – and it turns out many shoppers have been pronouncing the name wrong

There’s a few things you can always expect when shopping at Aldi: bargain buys, lightning-fast checkout staff, and coming out with something you never knew you needed from the middle aisle.

Loyal customers have previously shared their own tips and tricks to when visiting the supermarket, from finding the best Specialbuys to time-saving tactics at the till.

But it seems that even among the store’s fans, there’s some common misunderstandings about the chain that are simply no longer true – or never were in the first place.

To set the record straight, an Aldi insider has lifted the lid on some of the myths associated with the supermarket.

There’s a clear divide between Aldi shoppers on how to pronounce the supermarket’s name – and there can only be one winner.

Although many people say ‘All-di’, the store’s insider has put an end to the debate once and for all by stating it should be ‘Al-di’.

They say: “The supermarket’s name actually came from the surname of the brothers who started the chain in 1946, Karl and Theo Albrecht. The ‘Al’ is taken from Albrecht, and the ‘di’ comes from discount.

Online shopping
Many shoppers don’t realise you can buy groceries online from certain stores with Aldi’s Click & Collect service now available in 200 locations in the UK.

You can pre-book one hour collection slots to save time wandering the aisles, and some branches have even teamed up with Deliveroo to have a shops delivered to customer’s doorsteps in as little as 20 minutes.

Buy one, get one free
Don’t go looking for buy one, get one free promotions on the shelves at Aldi, because you won’t find one.

Instead, the supermarket says it’s “committed to offering the lowest prices for the best quality products every single day”.

The Specialbuys aisle offer deals on everything from electricals to clothes, and there’s a ‘Super 6’ selection of low-priced fruit and veg every fortnight.

Do staff have to remember the price of every product?
The insider revealed that incredibly, until 2001, all in-store Aldi staff had to remember the prices of 750 products.

That’s no longer the case as they now have barcode readers to do the job for them, but apparently you can still find workers who are able to reel off the prices from memory.

Dietary requirements
Aldi stocks far less duplicates of similar items in a bid to make the selection process a lot easier for customers – but it says that it doesn’t compromise on special diet food as a result.

It says: “That doesn’t mean the supermarket fails to deliver when it comes to special diet foods. Vegan or vegetarian, gluten, dairy or egg-free, choosing to eat a particular diet or having a food allergy or intolerance doesn’t mean you can’t enjoy great-tasting food when you shop at Aldi.

“What’s more, Aldi also sells a variety of organic products, from bananas to Prosecco.”

British suppliers
Despite have its roots in Germany, Aldi UK says three quarters of its sales now come from British suppliers.

And in it’s commitment to sell British products, the Aldi insider says the supermarket plans to increase the amount of food and drink it buys from British suppliers by £3.5bn a year within the next five years.